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商品編號： IES473 出版日期： 2014/12/09 作者姓名： Sastre, Isaac;Vroom, Govert 商品類別： General management 商品規格： 20p 再版日期： 2021/07/19 地域： United States 產業： Music industry 個案年度： -
商品敘述：
The case describes the business model of Spotify, setting it against the backdrop of a music industry that has faced steep revenue declines since the advent of digital formats in the late 1990s and the rise of illegal file sharing. The case also presents the competition Spotify is facing from the likes of Pandora, Google and Apple and eventually poses the question of whether Spotify has a viable long-term business model despite explosive user and revenue growth as of 2014. The case also considers whether Spotify''s model could eventually return the industry to a path of global growth, as has occurred in some of the markets the company has entered.
涵蓋領域：
Internet;Profitability
相關資料：
Case Teaching Note, (IES472), 15p, by Govert Vroom, Isaac Sastre
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